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How to Link Business Strategy to IT Product Line Engineering

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How to Link Business Strategy
to IT Product Line Engineering

Just because a company can engineer and deliver a product doesn't necessarily mean that it should. Before the technical discussion even begins, successful companies assess their product portfolios to make sure that they are investing in the right offerings based on business objectives and marketplace conditions. Profitable innovation begins with a clear focus on where business goals meet marketplace demands. This white paper describes a solution and approach to help organizations take winning ideas and turn them into successful product portfolios.

 

How to Link Business Strategy to IT Product Line Engineering
 
 
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