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Social Media's Dramatic Impact on Commerce

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Daily Edge December 07, 2011
The astonishing speed with which the consumer purchase journey is becoming social was revealed recently by new figures from social commerce company Reevoo. The company has just repeated research first conducted in March 2011, with results showing that the reliance on social sources — including friends and consumer reviews — is increasing rapidly by almost every measure and, intriguingly, across all age groups. Read more >
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