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Malicious Trends Pose Major Risk for Online Businesses

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Daily Edge September 07, 2011
A new quarterly index based on data collected by social spam fighter Impermium finds social Web spam and abuse is now posing significant reputation risk and cost to Internet businesses that depend on public user profiles. "Most companies will be shocked to see how rampant user registration fraud is on their site," says Mark Risher, CEO of Impermium. "Bulk accounts for most popular social networks can now be purchased on the black market for pennies. This type of fraud has many significant ramifications, including a company's ability to accurately value its user base and determine the actual cost of new customer acquisition." Read more >
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