Defining a Social CRM Strategy -- Key Functions & Features

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	Defining a Social CRM Strategy — Key Functions & Features There is a revolution in communications, driven by the Internet, and it's a social change that affects all institutions, including the business world. The impact of the social communications makeover has shifted controlling ownership of the customer/company relationship into the hands of the customer — which changes how businesses must respond to that customer. Who is this "social customer?" What strategies and tools are provided by the new breed of CRM to address this issue? Read this white paper to learn more about the phenomenon of "CRM 2.0." Download Now
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