Use Madison Avenue Approach to 'Sell' IT

Finding us in your spam mailbox? Please add us to your address book! Trouble viewing this email? View in Browser  Manage my subscriptions Daily Edge September 27, 2011 Better Ways to 'Sell' Your IT Projects Wondering how to "sell" IT projects to the brass? One suggestion, from Marc J. Schiller, author of "The 11 Secrets of Highly Influential IT Leaders," is to take a cue from the popular TV series "Mad Men" and sell like those on Madison Avenue. Offer three options instead of a single option, one of which is much stronger than the other two. The usual result: The client throws out the bad ideas and selects the good one feeling very pleased with himself for his smarts. Read more > Get the Charting Your IT Career RSS Feed   Aligning Security to Provide the Anticipated Business Results Read about a new approach to security that includes building security into applications and assessing risk before coding begins. Download now > Blogs Loraine Lawson Integration Three Ways IT Can Fix Data Quality, Even if Business Users Won't Ann All Business of Tech Underwhelming Adoption of Social Technologies in the Enterprise Mike Vizard IT Unmasked The Critical Role IT Plays in Helping Leaders Make Sound Decisions Plan Now for Your IPv6 Migration   Check out this white paper for the best practices to plan and implement for your company's transition to IPv6. Download now > Traditional Approach to Security Patches Won't Work in Cloud Apache, the widely-used Web server software, was recently found to have a major security flaw. While Apache released a patch, system administrators had to upload it on their own, a big issue for small companies without IT departments. It's an issue for cloud providers too, since patching thousands of servers can be a manual and time-intensive process. Two executives from rPath insist a new and more holistic approach to application management is needed. ITIL Gets Stuck in Idle Much time and effort has been put into promoting the value of the IT Infrastructure Library (ITIL) framework. But a recent survey of 884 IT professionals working mostly in small-to-medium business environments found that not only is ITIL still not widely embraced, but also that many of these companies have yet to integrate their service desks and desktop management tools — without which achieving ITIL compliance is next to impossible. Data Security Policy Template Setting and enforcing system access is the most fundamental step in protecting the data and assets on your network. This policy template gives you an outline of how to ensure access rights match business needs. Latest White Papers New eBook: How to Retrieve the Right Data at the Right Time Cloud First IT: The Rise of the Cloud Services Network Which to Buy? Your Guide to Selecting the Right-Sized Phone System How Virtualization Is the Stepping Stone to the Cloud Featured White Papers Ten Reasons to Strengthen Information Security with Desktop Virtualization Ten reasons why desktop virtualization should be the foundation of your layered approach to information security. •  Get a Grip on Hosting Costs for Your High Volume Website •  Application Performance Almanac: 52 Weeks of APM Knowledge •  Optimization Is for the Clouds "I can't help but wonder: Are technology vendors using 'social' to sell software in much the same way other companies are using 'all natural' to sell cereal?" Excerpt from Ann All Business of Tech Premium Tools Cloud Computing Foundation Certification Kit Cloud computing is a topic you need to be well versed at iif you want your IT management career to advance. This downloadable resource will step you through the services available, deployment models and security risks associated with Cloud Computing. Use this 185 page eBook and access to a unique eLearning experience to grow your career. •  The Complete IT Policy Kit •  The Strategic IT Planning Bundle •  The ITIL V3 Foundation Certification Kit IT Marketplace This e-mail is sent by: NarrowCast Group, LLC, 10400 Linn Station Road, Suite 100, Louisville, KY 40223 Copyright ©2003-2011 NarrowCast Group, LLC. All Rights Reserved. E-mail Reports Sign up for these additional e-mail reports to get the best return on your company's technology and talent: •  Aligning IT & Business Goals    •  Optimizing Infrastructure    •  Integrating the Enterprise    •  Maximizing IT Investments    •  Business Tools & Templates •  IT Careers •  Leveraging Enterprise Software •  Managing Compliance Standards •  Mobile and Telecom •  Fortifying Network Security •  CTO Edge Update •  Daily Edge Privacy Policy     Manage Subscriptions     Unsubscribe     Contact Us     How to Advertise