Facebook: The Meaning of 'Like'

Finding us in your spam mailbox? Please add us to your address book! Trouble viewing this email? View in Browser  Manage my subscriptions Managing Compliance Standards September 29, 2011 What Motivates Consumers to 'Like' Content and Brands on Facebook A new study released by global interactive marketing provider ExactTarget finds that 93 percent of Facebook users click the "Like" button at least monthly, but the meaning behind "Like" varies considerably by age and context. For many, "Like" is not the same thing as permission — 39 percent say "Liking" a company's Facebook page should "Never" be interpreted as permission to post marketing messages that appear in a user's news feed. Read more > Managing & Governing Business Software Delivery Watch this webcast and discover how to speed the delivery of high quality applications to your physical, virtual, and cloud environments. Watch it now > Blogs Sue Marquette Poremba Data Security Regulations Can Only Do So Much to Protect Against Breaches Ann All Business of Tech Salesforce.com's Purchase of Assistly Signals Importance of Social Support Mike Vizard IT Unmasked The Critical Role IT Plays in Helping Leaders Make Sound Decisions The Quest for Mobile Optimization   Learn to overcome the challenges of delivering an optimized client experience, from WANs to mobile networks. Download now > Top 10 Reads for IT Executives Books24x7 has identified the top 10 most popular titles that business and IT executives are reading. Five Core Tenets of the Social Intranet The new intranet will be a heterogeneous environment of systems across the whole company — and the challenges of actionable integration points and relevancy will far outweigh the people part of the equation. Guide to Protecting the Confidentiality of PII Protect your customers' privacy with a risk-based approach. Latest White Papers Retaining eContent: A Proactive Approach When PDFs Attack — Malware Infections on the Rise Leveraging Desktop Virtualization as a Security Layer: Top 10 Reasons Disc vs Tape: Best Practices for Backup and Long-term Data Retention Featured White Papers The Five Mission-Critical Keys to ERP Success This technical brief focuses on the five areas critical to successful implementation of your ERP: business value, business fit, preparation, embracing change, and strong executive sponsorship. •  Business Risk Mitigation: Your Strategy Guide Is Here •  Application Performance Testing from Cradle to Grave •  Enterprise Mobility Security Standards "What IT didn't foresee was SaaS technologists going rogue, selling directly to the business units and circumventing all the careful controls constructed by IT." Excerpt from Loraine Lawson Integration Premium Tools Cloud Computing Foundation Certification Kit Cloud computing is a topic you need to be well versed at iif you want your IT management career to advance. This downloadable resource will step you through the services available, deployment models and security risks associated with Cloud Computing. Use this 185 page eBook and access to a unique eLearning experience to grow your career. •  The Complete IT Policy Kit •  The Strategic IT Planning Bundle •  The ITIL V3 Foundation Certification Kit IT Marketplace This e-mail is sent by: NarrowCast Group, LLC, 10400 Linn Station Road, Suite 100, Louisville, KY 40223 Copyright ©2003-2011 NarrowCast Group, LLC. All Rights Reserved. E-mail Reports Sign up for these additional e-mail reports to get the best return on your company's technology and talent: •  Aligning IT & Business Goals    •  Optimizing Infrastructure    •  Integrating the Enterprise    •  Maximizing IT Investments    •  Business Tools & Templates •  IT Careers •  Leveraging Enterprise Software •  Managing Compliance Standards •  Mobile and Telecom •  Fortifying Network Security •  CTO Edge Update •  Daily Edge Privacy Policy     Manage Subscriptions     Unsubscribe     Contact Us     How to Advertise